{"id":1950,"date":"2008-11-11T08:55:37","date_gmt":"2008-11-11T13:55:37","guid":{"rendered":"http:\/\/harryallen.info\/?p=1950"},"modified":"2008-11-11T11:43:23","modified_gmt":"2008-11-11T16:43:23","slug":"seeing-is-hearing-is-believing","status":"publish","type":"post","link":"http:\/\/harryallen.info\/?p=1950","title":{"rendered":"Seeing is Hearing is Believing."},"content":{"rendered":"<p><a href=\"http:\/\/movies.apple.com\/movies\/us\/apple\/iphone\/2008\/ads\/shazam\/apple_iphone3g_ad_shazam_20081107_848x480.mov\"  target=\"_blank\" title=\"Play that funky music, white boy.\"><img src=\"http:\/\/harryallen.info\/wp-content\/uploads\/2008\/11\/screen91.jpg\" title=\"Play that funky music, white boy.\" alt=\"Play that funky music, white boy.\" align=\"middle\" width=\"500\" \/><\/a><\/p>\n<p>I first got a hint of the <em>fi-yaah!<\/em> Apple&#8217;s &#8220;One App At a Time&#8221; campaign was working with while watching the Olympics, when I peeped <a href=\"http:\/\/movies.apple.com\/movies\/us\/apple\/iphone\/2008\/ads\/lonely-planet\/apple_iphone3g_ad_lonely-planet_20080821_848x480.mov\"  target=\"_blank\">their iPhone 3G <em>Lonely Planet Mandarin Audiobook<\/em> commercial<\/a>. The software appears to hold hundreds of common Chinese phrases, all spoken fluently by natives. One can play any of them back upon command, seamlessly turning communication within a complex tongue into something as easy as pointing.<\/p>\n<p><a href=\"http:\/\/movies.apple.com\/movies\/us\/apple\/iphone\/2008\/ads\/shazam\/apple_iphone3g_ad_shazam_20081107_848x480.mov\"  target=\"_blank\" title=\"Not really this easy\u2026.\"><img src=\"http:\/\/harryallen.info\/wp-content\/uploads\/2008\/11\/screen96.jpg\" title=\"Not really this easy\u2026.\" alt=\"Not really this easy\u2026.\" align=\"right\" width=\"250\" \/><\/a>So they had me at hello, but, yo: <a href=\"http:\/\/movies.apple.com\/movies\/us\/apple\/iphone\/2008\/ads\/shazam\/apple_iphone3g_ad_shazam_20081107_848x480.mov\"  target=\"_blank\">That iPhone 3G Shazam app commercial<\/a>, above, where you put the phone up to a music source, it tells you what the song is you&#8217;re hearing, and even takes you to iTunes to buy a copy, is one of the frostiest things I&#8217;ve ever seen. (Apple-style, in the advertisement, the track Shazam detects is the very one playing in the ad advertising Shazam, <a href=\"http:\/\/www.youtube.com\/watch?v=bYvt0boSRXQ\"  target=\"_blank\">the Submarines&#8217; yummy, Beatlesesque &#8220;You, Me, and the Bourgeoisie.&#8221;<\/a>)<\/p>\n<p>Has anybody gotten this toy yet? I noticed the &#8220;Sequence Shortened&#8221; copy in the ad, above, but still: Is it as <em>niiiiiiiiice<\/em> to use as it looks?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I first got a hint of the fi-yaah! Apple&#8217;s &#8220;One App At a Time&#8221; campaign was working with while watching the Olympics, when I peeped their iPhone 3G Lonely Planet Mandarin Audiobook commercial. The software appears to hold hundreds of common Chinese phrases, all spoken fluently by natives. One can play any of them back [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17],"tags":[],"_links":{"self":[{"href":"http:\/\/harryallen.info\/index.php?rest_route=\/wp\/v2\/posts\/1950"}],"collection":[{"href":"http:\/\/harryallen.info\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/harryallen.info\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/harryallen.info\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/harryallen.info\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1950"}],"version-history":[{"count":0,"href":"http:\/\/harryallen.info\/index.php?rest_route=\/wp\/v2\/posts\/1950\/revisions"}],"wp:attachment":[{"href":"http:\/\/harryallen.info\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1950"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/harryallen.info\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1950"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/harryallen.info\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1950"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}