{"id":2033,"date":"2009-01-12T09:00:27","date_gmt":"2009-01-12T14:00:27","guid":{"rendered":"http:\/\/harryallen.info\/?p=2033"},"modified":"2009-01-12T09:00:27","modified_gmt":"2009-01-12T14:00:27","slug":"trash-saved-from-the-ruins","status":"publish","type":"post","link":"http:\/\/harryallen.info\/?p=2033","title":{"rendered":"Trash Saved from the Ruins."},"content":{"rendered":"<p><a href=\"http:\/\/www.youtube.com\/watch?v=Kf1A8Ukk5Us\"  target=\"_blank\" title=\"Pepsi, \u201cArchaeology\u201d\"><img src=\"http:\/\/harryallen.info\/wp-content\/uploads\/2008\/11\/screen153.jpg\" title=\"Pepsi, \u201cArchaeology\u201d\" alt=\"Pepsi, \u201cArchaeology\u201d\" align=\"middle\" width=\"500\" \/><\/a><\/p>\n<p>Pepsi sure ran whole hog with their &#8220;Choice of a New Generation&#8221; campaign, back in the &#8217;80s. But nothing demonstrates the level at which they were feeling themselves more than <a href=\"http:\/\/www.youtube.com\/watch?v=Kf1A8Ukk5Us\"  target=\"_blank\">this award-winning, 1985 commercial, &#8220;Archaeology,&#8221;<\/a> directed by ad great <a href=\"http:\/\/www.charlierose.com\/view\/interview\/5642\"  target=\"_blank\">Joe Pytka<\/a>.<\/p>\n<p>Take a gander at it: Nearly 25 years later, the payoff is still one of the best disses <em>ever<\/em> in corporate marketing. (Plus, the shuttle, departing overhead, is pure visual magic, the cherry on top, the <em>ping!<\/em> in the overture.) It would be some sweet writing if I could end this paragraph&#8217;s first sentence by saying, &#8220;&#8230;and a blow from which Coca-Cola never recovered.&#8221; In truth, Coke <em>still<\/em> kicks Pepsi&#8217;s behind up and down the street.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pepsi sure ran whole hog with their &#8220;Choice of a New Generation&#8221; campaign, back in the &#8217;80s. But nothing demonstrates the level at which they were feeling themselves more than this award-winning, 1985 commercial, &#8220;Archaeology,&#8221; directed by ad great Joe Pytka. Take a gander at it: Nearly 25 years later, the payoff is still one [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[22,8,19],"tags":[],"_links":{"self":[{"href":"http:\/\/harryallen.info\/index.php?rest_route=\/wp\/v2\/posts\/2033"}],"collection":[{"href":"http:\/\/harryallen.info\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/harryallen.info\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/harryallen.info\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/harryallen.info\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2033"}],"version-history":[{"count":0,"href":"http:\/\/harryallen.info\/index.php?rest_route=\/wp\/v2\/posts\/2033\/revisions"}],"wp:attachment":[{"href":"http:\/\/harryallen.info\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2033"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/harryallen.info\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2033"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/harryallen.info\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2033"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}