{"id":2318,"date":"2009-03-11T09:00:44","date_gmt":"2009-03-11T14:00:44","guid":{"rendered":"http:\/\/harryallen.info\/?p=2318"},"modified":"2009-03-11T16:45:47","modified_gmt":"2009-03-11T21:45:47","slug":"taking-the-word-kafkaesque-to-a-grotesque-new-level","status":"publish","type":"post","link":"http:\/\/harryallen.info\/?p=2318","title":{"rendered":"Taking the Word &#8220;Kafkaesque&#8221; to a Grotesque New Level."},"content":{"rendered":"<p><a href=\"http:\/\/adsoftheworld.com\/media\/print\/filigranes_bookstore_las_vegas?size=_original\" title=\"Gregor Samsa blows it all on hookers and coke\"  target=\"_blank\"><img loading=\"lazy\" title=\"Gregor Samsa blows it all on hookers and coke\" src=\"http:\/\/harryallen.info\/wp-content\/uploads\/2009\/01\/kafkalasvegas.jpg\" alt=\"Gregor Samsa blows it all on hookers and coke\" width=\"500\" height=\"354\" align=\"middle\" \/><\/a><\/p>\n<p><strong><em>&#8220;As Gregor Samsa awoke one morning from uneasy dreams he found himself transformed in his bed into a gigantic insect.&#8221;<\/em><\/strong><\/p>\n<p>With that disorienting, opening sentence, Franz Kafka&#8217;s 1915 novella <em>The Metamorphosis<\/em> begins its dreadful spiral into insanity. But to photographer Marc Paeps, and Air, a Brussels ad agency tasked with getting readers into local Filigranes Bookstores, Kakfa&#8217;s text inspires <a href=\"http:\/\/adsoftheworld.com\/files\/images\/KafkaLasVegas.jpg\"  target=\"_blank\">this image<\/a>, above: That of a despondent, six-legged Samsa, cut off from the world in a sleazy motel, wasting his few remaining days and dollars on booze, hookers, and coke. (Click on the picture to see the much larger version&#8217;s sordid details.) The campaign&#8217;s theme is, &#8220;Make your own movie: Read a book.&#8221; Man, if <em>that&#8217;s<\/em> what&#8217;s inside books, I&#8217;m just gonna keep on watching <em>American Idol<\/em>.<\/p>\n<p>[via <a href=\"http:\/\/adsoftheworld.com\/media\/print\/filigranes_bookstore_las_vegas?size=_original\"  target=\"_blank\"><em>Ads of the World<\/em><\/a>]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;As Gregor Samsa awoke one morning from uneasy dreams he found himself transformed in his bed into a gigantic insect.&#8221; With that disorienting, opening sentence, Franz Kafka&#8217;s 1915 novella The Metamorphosis begins its dreadful spiral into insanity. But to photographer Marc Paeps, and Air, a Brussels ad agency tasked with getting readers into local Filigranes [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[22,13,64],"tags":[],"_links":{"self":[{"href":"http:\/\/harryallen.info\/index.php?rest_route=\/wp\/v2\/posts\/2318"}],"collection":[{"href":"http:\/\/harryallen.info\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/harryallen.info\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/harryallen.info\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/harryallen.info\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2318"}],"version-history":[{"count":17,"href":"http:\/\/harryallen.info\/index.php?rest_route=\/wp\/v2\/posts\/2318\/revisions"}],"predecessor-version":[{"id":2548,"href":"http:\/\/harryallen.info\/index.php?rest_route=\/wp\/v2\/posts\/2318\/revisions\/2548"}],"wp:attachment":[{"href":"http:\/\/harryallen.info\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2318"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/harryallen.info\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2318"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/harryallen.info\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2318"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}