Benjamin Button’s Butt.

Benjamin Button fantasy poster reader  and graphic designer Bruno V came up with this allusive, “poster that never was” one-sheet mock-up, above, for The Curious Case of Benjamin Button, opening tomorrow.

Directed by maestro David Fincher (Fight Club, Se7en) and starring Brad Pitt with Cate Blanchett, the film, based on a story of the same name by F. Scott Fitzgerald, tells the tale of a boy who is born old—with wrinkled, liver-spotted skin and white hair—only to become younger as he ages.

Benjamin Button teaser poster with Brad PittThough skilled, Bruno’s riff on Benjamin Button violates the cardinal rule of any movie with Brad Pitt in it: Show His Face As Often As Possible. See right, for an example, from an early teaser poster. Or as one of the commenters on / puts it, less delicately, “Who the f#@% wants to look at a wrinkled ass baby?”

Actually, if you ask me, actor Taraji P. Henson, who cradles the infant, is the bigger obstacle. Since she’s Black and not Will Smith, Halle Berry, Samuel L. Jackson, or Queen Latifah, putting her on a movie poster runs the risk of confusing the prospective audience. It could make them think that they’re going to see a Black movie—maybe one starring James Earl Jones as the wizened family patriarch—and not a flick starring half of the world’s sexiest couple.

At least, so goes conventional wisdom, and if there’s one thing we can all agree on, Hollywood definitely knows their stuff.



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