Entries Tagged 'Advertising' ↓

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“Funny, when my dad talks to me from the Great Beyond in a Nike ad, he says ‘Mostly, we watch people make whoopie.’”

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That’s author Colson Whitehead (John Henry Days) in the hed, on Twitter, taking a little spit out of Tiger Woods’s new Nike ad, above.

In the spot, the disembodied voice of Woods’ late father and golf mentor, Earl, who died of a heart attack in 2006, is heard urging the athlete to deeper self-examination and introspection:

“Tiger, I am more prone to be inquisitive, to promote discussion. I want to find out what your thinking was. I want to find out what your feelings are. And did you learn anything?”

And that’s it. That, and a very controlled, low-key camera dolly-in to Woods’ expressive, soulful eyes.

The spot, which ran before and after Tiger teed off during the Masters Tournament, is the first Nike piece with Tiger to air, post the golfer’s massive Bimbo-gate sex scandal. (During the controversy, over a dozen women surfaced, claiming they’d slept with the married superstar.)

don_kirshner_2_120This commercial moves me to ask the question my sister and I always did after watching each lame Kansas video on Don Kirshner’s Rock Concert, right, late Saturday nights when we were kids: What does it mean?

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The Official Iowa Caucus: The State That Elected Obama Casts Their Vote For Public Enemy, Chuck D, the Bomb Squad, and the Media Assassin in a Black Planet Summit.

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Stay tuned! More details tomorrow!

Witch Better Have My Potion.

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Rumpelstiltskin reappears as the central villain in Shrek‘s fourth installment, Shrek Forever After (formerly Shrek Goes Fourth). Looks like he brought the whole coven for yo’ behind.

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[via IMP Awards]

This Movie’s Already Got “Oscar” Written All Over It. Literally.

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Brian McElhaney and Nick Kocher’s hilarious “Academy Award-Winning Movie Trailer,” above, shakes a grab bag of Hollywood cliches until they congeal, forming a self-important, self-referential mess-mass. It’s sort of like the movie version of DustoMcNeato’s declarative riff on a-ha’s “Take On Me,” a year-and-a-half ago, only funnier.

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“A toast, establishing me as the wealthy, successful protagonist, who is handsome,” says the table head in this scene, right. “Murmur of agreement,” guests chirp.

NYU grads McElhaney and Kocher call their “two-tiered explosion” BriTANicK (“rhymes with ‘Titanic’”). But at this rate, they may soon have to change their motto—”Two guys wasting their degrees”—to something else. The End.

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Let It Whip: Iron Man 2‘s New Trailer Threatens to Blind You with Hotness.

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Iron Man 2 debuts May 7, and if trailer No. 2, below, is any indication, prepare to defensively wet your pants.

First, the movie pits Iron Man—aka multi-billionaire weapons designer / playboy Tony Stark, above—against nemesis Whiplash, played by misshapen beast-of-a-man Mickey Rourke.

Then, the flick stuffs itself silly with cool actors in deft supporting roles: Samuel L. Jackson as Nick Fury; Don Cheadle, replacing Terrence Howard, as Lt. Colonel James “Rhodey” Rhodes aka War Machine; Scarlett Johansson as Black Widow; and Gwyneth Paltrow returning as Virginia “Pepper” Potts.

Finally, if you’re staring at that photo and can’t figure out the look of Iron Man’s suit, watch the trailer and get your mind blown backward.

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How the West Will Be Won: Red Dead Redemption Brings Amazing, Bloody Play to the Gaming Frontier.

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I’m in awe of this Red Dead Redemption gameplay introduction trailer, above, and so hot to play this game I’m melting rivets on my jeans. The usual disclaimer applies.

Still Greedy, Still No Good: In New Teaser for Wall Street: Money Never Sleeps, Gordon Gekko Shows He’s Still Got A Lot of Lizard In Him.

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wall_street_money_never_sleeps_ver2What absolutely thrills me about the teaser for Wall Street: Money Never Sleeps, right, Oliver Stone’s follow-up to his 1987 classic, Wall Street, are two hilarious sight gags that take place near the 1:00 mark. Both have to do with the release of corporate raider Gordon Gekko (Michael Douglas) from prison. (Lovers of the first film, below right, know that it ended with Gekko’s protegé, Bud Fox [Charlie Sheen], turning over information to the Feds that would put Gekko away for a long time.)

Of course, the short’s best visual effect—Douglas’ nearly quarter-century older face—isn’t one, and in a powerful close-up, above, Stone and the actor put it to tremendous use, to convey both the unrecoupable passage of years, Gekko’s great humiliation, and his desire for infinitely lucrative revenge.

wall_street_filmOne of the most fascinating aspects of revisiting definitive works is learning, as one inevitably does, how fungible they were when created. Few, now, could imagine anyone but Michael Douglas as the oily and sinister Gekko, and, ultimately, Douglas was given an Academy Award for his portrayal.

But as noted in Wikipedia, referencing James Riordan’s Stone: A Biography of Oliver Stone and other sources,

the studio wanted Warren Beatty to play Gekko but he was not interested. Stone initially wanted Richard Gere but the actor passed, so the director went with Douglas despite having been advised by others in Hollywood not to cast him. Stone remembers, “I was warned by everyone in Hollywood that Michael couldn’t act, that he was a producer more than an actor and would spend all his time in his trailer on the phone”. But the director found out that “when he’s acting he gives it his all”. The director says that he saw “that villain quality” in the actor and always thought he was a smart businessman.

In Wall Street: Money Never Sleeps, Shia LeBoeuf co-stars as Jacob “Jake” Moore, a Wall St. trader on the come-up, engaged to Gekko’s daughter, Winnie (Carey Mulligan). From the looks of things, this apparently gives Gekko more than usual parental concerns. Check out the teaser, then the trailer, below.

Also, as a special bonus, watch the original trailer for the first film, also below. When you do, keep an eye out for the very first, brief image after the logo and, realize, yes, that was a different world.

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A Fly Girl: In Her New Ad, Gretchen Bleiler Catches Light-Years of Air.

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You’ve gotta hi-def this one-minute version of Gretchen Bleiler‘s ethereal spot for AT&T. The 28-year-old, 5’5″ snowboarder, above, is competing in Vancouver today, Thursday, hoping to follow-up her silver Torino win by popping a 1080 in Olympic competition. If she does it, it’ll be a women’s first.

Until then, consider this, below, her practice run: To the tune of Lou Reed’s somber 1972 hit, “Perfect Day,” watch as the phenom hits the half-pipe…and goes boldly where no man has gone before.

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You Go, Girl.

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If you’ve read previous MEDIA ASSASSIN write-ups on the upcoming Kick-Ass, including a look at one of its R-rated trailers, featuring Hit-Girl (Chloe Moretz), above, you know I can’t even wait for this movie to be out.

[via IMP Awards]