The Man With Four Testicles.

Dos Equis (Spanish for “two X’s”) wins again with their wildly tongue-in-cheek advertising. In the brewer’s latest campaign, their spokesman is “the most interesting man in the world”: A nameless, bearded, ultra-virile, ultra-Latin quasi-composite, above, who counsels us to “Stay thirsty, my friends,” as he proffers the brew. Though the copy for this spot, like all of them, is spot-on absurd (“He’s a lover, not a fighter…but he’s also a fighter, so don’t get any ideas”), my favorite piece may be Mr. Dos Equis’—can we call him that?—take on rollerblading.