The Man With Four Testicles.


Dos Equis (Spanish for “two X’s”) wins again with their wildly tongue-in-cheek advertising. In the brewer’s latest campaign, their spokesman is “the most interesting man in the world”: A nameless, bearded, ultra-virile, ultra-Latin quasi-composite, above, who counsels us to “Stay thirsty, my friends,” as he proffers the brew. Though the copy for this spot, like all of them, is spot-on absurd (“He’s a lover, not a fighter…but he’s also a fighter, so don’t get any ideas”), my favorite piece may be Mr. Dos Equis’—can we call him that?—take on rollerblading.


1 comment so far ↓

#1 CDF on 06.25.09 at 11:46 am


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