Just when you thought that the dreamlike logic of white supremacy couldn’t produce any further absurdities, the Caucasians drag another one out of the cornfield: According to the Associated Press, a study, conducted by Northwestern University’s Kellogg School of Management, to be published in the September edition of the journal, Psychological Science, has concluded that
Black Fortune 500 CEOs with a “babyface” appearance are more likely to
lead companies with higher revenues and prestige than Black CEOs who look more mature, an upcoming study says.
In contrast with research showing that white executives are hindered by babyface characteristics, a disarming appearance can help Black CEOs by counteracting the stigma that Black men are threatening….
As the AP notes,
A babyface is characterized by combinations
of attributes, including a round face, full cheeks, larger forehead, small nose, large ears and full lips, the study says.
You know: The kind of visage typified by folks like American Express CEO Kenneth Chenault, above; E. Stanley O’Neal, right, former CEO of Merrill Lynch; almost everybody in this 2005 list of Black CEOs; or by this famed board chairman, after the jump:
Robert Livingston, who is a co-author of the study and an assistant professor of organizations and management at Kellogg, says
the study indicates that “disarming” characteristics, which have been shown to hinder white executives, can help black leaders.
“Physical appearance, how you behave, having mixed-race parents — anything that conveys to whites ‘I’m not the typical black man’ can be helpful,” Livingston said.
That leads to the idea that black executives face a double standard, he said.
“If you’re a white male, you can exhibit anger, pound your fist, make ultimatums … African-Americans have to adopt a kinder, gentler style of leadership,” Livingston said. “The same sorts of behaviors that are effective for white males can’t be utilized effectively by black males.”
Livingston said his conclusion is not that babyface black CEOs reached the pinnacle of success because of their looks: “I’m saying that African-American leaders have to adopt certain qualities or behaviors that make them appear less threatening … a babyface gives a certain perception that they’re docile.”
Physical appearance. How you behave. Having mixed-race parents. A kinder, gentler style of leadership.
Hmmm.
Sound like anybody you know?
[via allaboutrace.com]
4 comments ↓
I find it interesting that the study basically says, “Black CEO’s need to be whiter.” Be “kinder” and “gentle” so white people don’t stereotype you as an “angry” black man.
They only did this study because black CEO’s are the minority, and they needed a reason. Simple answer: Black people who show emotion are angry. White people are passionate.
Anyhow – I’m headed back to my white job. I think I’ll be angry a bit today. We’ll call it passion.
Gotta love it how people act like they CHOSE to be their current nationality.
In my opinion (and I’m white), whiteys should be more TRANSPARANT about these subjects don’t ya think?
United diversity plz…
I absolutely oppose. Having that babe face and mixed race it’s just something for impressing nonblack race people and that should not be provoked. I perceive your article as a depressing tool for young black people. A high-quality CEO will be the results of sharp minds, outstanding management skills, and potential intelligent vision, and the most important aspect is undoubted planning towards goals. I think your article is not for empowering all the races but depressing their vision about being CEO.
I am proudly black.
It’s ridiculous that people of color can’t express anger. Otherwise they won’t be taken seriously. We have a lot to be angry about. I don’t like the idea of typical white or black behavior. There’s no such thing. Everyone’s different.
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