Pork Bellies.


It’s great to see Boost Mobile running the best written, best acted, best produced, best commercial of 2009 again, above, after a whole summer off.

An obvious advertising masterpiece from the time you first see it, “Pigs, Unwronged” is delectably dense with details: The lead’s momentary disbelief that he’s being ogled for eating hog; his candid excuse (“I like a nice ham”) and self-serving rationalization for cannibalism (“We’re just enjoying the flavors of a fallen friend.” “True,” burps his dinnermate); the fluid, expressive body language of the animatronic (watch the ears); the perfectly cast, bored urbanity of the voice actor; that dismissive hoof flick which closes the piece.

It all adds up to 30 seconds of twistedness from an alternate universe where pigs talk, go to fine restaurants, and you’re wrong for recklessly eyeballing porkers chomping pork. Boost Mobile not only gets the viewer’s attention, but makes the ad an event, rewarding you for sticking with it. In other words, they win. Though I’m not their market, those swine slay me.

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