Last week on MEDIA ASSASSIN, I did a brief analysis of Tiger Woods’ press conference apology. Though, admittedly, Woods’ recitation of his written statement was wooden and lacked warmth, I judged that, in his words, he took appropriate responsibility for what he’d done, and spoke to the need for personal change.
Well, boy was I wrong! As this piece of video from the event reveals, above, there was more to Tiger’s talk than meets the eye or ear. Wow. How did he fool us all again?