GrindXDesign is an 8-week series of meetings-by-phone. The calls feature industry pros, talking on subjects that are firmly in the field of their expertise.
So, for example, we could have gotten Vanessa L. Satten, right, editor-in-chief of XXL, and Kim Osorio, below, editor-in-chief of The Source, to talk about touring, and what makes a good live show. They’re certainly knowledgeable, and would have had strong opinions.
Instead, we got Chuck D and Questlove to do that, because, in addition to firm ideas about stagecraft, they also have experience with it, and a legacy of showmanship.
In like manner, for our tutorial on how to get your music covered by magazines, we didn’t seek D.J. Premier, who has. We sought Vanessa and Kim, who do. We did this, because we wanted to make sure that the information you get, as a GrindXDesign registrant, is right and exact. (I’ve written about hip-hop professionally for 25 years, and felt comfortable giving advice in the video clip, above. But I wanted a discussion on how decisions are made given by those who make them.)
D.J. Premier, and Jay-Z engineer Young Guru, right, will both be live, tonight, at 8 pm ET, for GrindXDesign’s first tutorial. I’ll be interviewing them about production and songwriting. Then, I’ll turn our callers aloose to ask these wizards questions on those subjects…and, really, anything else that the students want to ask them.
Note: This is also the first time that Premier and Young Guru have ever appeared together to speak. So, there is a more-than-average amount of historical shine on the event, too.
We’re doing GrindXDesign to help people learn more about the art and business of hip-hop; to show the kind of projects we believe hip-hop needs in order to change; and as the foundation for future projects that, by repeating the formula, do the same…and more. Please kindly support these efforts.
Registration for GrindXDesign is $97. Go to GrindXDesign.com for more information and to get on board.