Old Spice, the legendary men’s grooming products company, should give Wieden + Kennedy, their current ad agency, a massive raise.
You may know W+K as the immaculately creative shop that, for all intent and purposes, invented Nike as a brand. Now, they’ve delivered a series of commercials which make the decrepit, aforementioned manufacturer of shaving powder actually seem hip again.
I so utterly dig this gorgeous one-sheet, above, that director David Lam fashioned, in lush black-and-white, for his 2009 documentary, Athlete. The film tells the stories of four ordinary folk, including 35-year-old twin sisters Carrie and Kellie, above. All are locked into mind-breaking tests of physical endurance, each for their own personal reasons, each redefining the idea of limits. That’s the trailer, below, but, in a way, you can say that the poster tells the whole story. Out on DVD March 9.
Mere seconds into this excerpt from the “red band” trailer—one containing harder, R-rated content—for the upcoming, vigilante superhero fight-fest Kick-Ass, you become painfully aware that darling little Mindy Macready, above (played by Chloe Moretz), is not your ordinary, little, enjoying-some-ice-cream-with-her-dad (Nicholas Cage) type.
Then it gets worse.
Then it gets really better.
I won’t spoil it except to say, 1) the language is NSFW, and 2) if they can legally do this with pubescents, then I’m gettin’ my doggone Gunslinger Girl live-action adaptation. No bet.
When The Laughing Cow, right, France’s Jura-based makers of spreadable cheese wedges, above, recently started airing their latest commercial, something about the cloppy, jug-band, oddly sexy beats underneath sounded familiar. But I couldn’t place ‘em.
whistles, bells and bongos combined with banjos, ukuleles and sunshine pop vocals to produce a unique but accessible music for post modern vaudeville, with a nod to Monty Python, Derek & Clive and even Woody Allen.
If you can rememeber back to 2006, their ditty, “The Birds and the Bees,” was compellingly clamped to Volkswagen’s reintroduction of their classic Rabbit. The ad featured of black and white subcompacts dipping into dark tunnels and alleyways, right, only to re-emerge, followed by gray, black, white, and multi-hued lil’ uns. (Multiplying like…rabbits, get it?)
If you can’t remember that, though, ne’er worry: “The Birds and the Bees,” “Don’t Stop,” the slinky, captivating “Llama” (hear it on their MySpace page) and eleven other compositions fill out the new CD. Plus, I’ve packed this post with YouTubes, below, for your listening and viewing pleasure. Dance, kiddies, dance.
After seeing the outrageous trailer, below, for Kick-Ass—about a crew of self-styled superheroes—I’m hot to check this action-comedy masterpiece-to-be. That’s the drool-worthy one-sheet, above. [turning to you] Hey…lower your hands, buddy. I’ll smack you up.
Need I say more about what will almost certainly be Summer 2010′s biggest hit? Don Cheadle (replacing Terrence Howard) puts on the classic steel-gray War Machine battlesuit, above, and, matched with Robert Downey Jr.’s titular character, I’m bettin’ it’s about to be ridonkulous.