Don’t You Wish Your Boyfriend Was Hot Like Me?


Old Spice, the legendary men’s grooming products company, should give Wieden + Kennedy, their current ad agency, a massive raise.

You may know W+K as the immaculately creative shop that, for all intent and purposes, invented Nike as a brand. Now, they’ve delivered a series of commercials which make the decrepit, aforementioned manufacturer of shaving powder actually seem hip again.

Here, on MEDIA ASSASSIN, we’ve already covered one of the spots from their blazingly satirical “Different Scents” campaign. Now, check out this, above, “The Man Your Man Could Smell Like,” their latest pitch for O.S. body wash, and take in all the eyefuls of luscious man meat you can.

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#1 Madam Toussaint on 02.22.10 at 1:56 pm

I love this commercial and I wonder if it’s geared towards men as well as women. I think it’s more effective than their LL Cool J commercial. This commercial also identifies a market that doesn’t like Axe and is older than that customer, but still too young to already be customers with brand loyalty to Old Spice for years. Surely they haven’t been catered to in the mass market/drugstore a lot.

This campaign can’t lose cause every straight woman likes a man that smells good and like a “man”!

By the way is it me or is this guy is wearing makeup on his abs? lol.

#2 Pardeep on 02.24.10 at 3:22 pm

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