Fuller Hair…or Full ‘o Crap?

Enhance Hair Thickness ad

I’m one of those people that believe fashion, beauty, and their related industries are, essentially, a psychological grind which prey on both feminine delight in things that are lovely, and feminine insecurities, particularly with men. I’m not against these industries, their products, or against people who use what they make. I just believe that, to a great degree, women are bent out of shape by them, that these entities are needlessly exploitative, and that that characteristic is a necessary aspect of being capitalist.

That said, is it just me, or does the model in this ad for Ookisa Hair Care System for Beautiful Hair actually look better in her “Before” picture than her “After” one?

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2 comments ↓

#1 Kenya on 03.04.09 at 12:51 pm

I was going to say that the after photo is photoshopped because it looks like the exact same photo but with more hair but the ad says it right there: “Simulated imagery. Results not typical.”

#2 Angela Simpson on 03.04.09 at 12:57 pm

Actually, it is the same photo. It’s just been enhanced. They’ve added hair to the pic to make it “look” fuller. You see under the pic it say “Simulated Imagery”.

By being in the entertainment business, I see all of the ins and outs of make-up, hair, clothing, etc. Everything, and I mean everything is digitally enhanced these days to make you believe that their product can make you sexier, more beautiful, younger…
it’s a bunch of crap. Only you can make yourself feel that way.

I love what the advertisers at Dove are doing. If you’ve never seen one of their commercials you need to check it out. I am sure that it is on YouTube. They are very eye opening.

There I have said my peace.
Hey Harry!

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