Best. Use Of. “Rapper’s Delight.” In A Commercial. Ever.

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Yet, “Rapper’s Delight” isn’t the best aspect of “Cog,” a 2-minute Honda commercial, produced by Nike stalwarts Wieden + Kennedy, which aired in the UK during 2003. That would be its sheer visual inventiveness and luscious backstory, one of filmmakers going to insane limits to create a vision that, until the moment the lights go dark, only exists inside their heads.

I recently discovered this spot while doing research on Rube Goldberg machines…and I was looking those up as an aspect of some religious writing I’m doing…which is, I should say here, what I’ve always loved about the net and, certainly by extension, Wikipedia: Its serendipitous nature, and that, following it, you never end up where you started or expected…that being, I think you’ll agree, what this advertisement is about, too.

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1 comment so far ↓

#1 will on 05.13.09 at 3:56 am

if you like that honda ad, search for pitagora suicchi on google video. Its a kids show in japan, it means Pythagoras Switch, its the best! :D

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