The Blueprint Three: Behold The Trio of Books You Must Own In Order To Conquer the Modern Music Business.




When 19-year-old computer geek Shawn Fanning created and released Napster, his internet file-sharing application, 10 years ago, he had no idea that his little experiment would completely overturn the massive, multi-billion music business. He just wanted a way to share digital music with friends. But what started as an experiment by a bored college student quickly became the loose bolt that would yank the industry from its rapidly rotating axle.

Fanning and Napster were quickly lambasted by many, hailed as heroes by many more. But their story is only a small part of what Chicago Tribune music critic Greg Kot, in his new book, Ripped: How the Wired Generation Revolutionized Music, above, calls “the laptop generation”:

An uprising led by bands and fans networking on the Internet. Ripped tells the story of how the laptop generation created a new grassroots music industry, with the fans and bands rather than the corporations in charge.

Those businesses fell apart not only because the technology made change irresistible, but also because, for years, the business refused to come to grips with what was happening to their field. That’s the subject of Rolling Stone contributing editor Steve Knopper‘s text, Appetite for Self-Destruction: The Rise and Fall of the Record Industry in the Digital Age, above middle. In Knopper’s opinion,

after the incredible wealth and excess of the ’80s and ’90s, Sony,
Warner, and the other big players brought about their own downfall
through years of denial and bad decisions in the face of dramatic
advances in technology.

Greg Kot and Steve Knopper are guests today on my WBAI-NY / 99.5 FM radio show, NONFICTION, this afternoon, Friday, October 2, at 2 pm ET.

But they’re talking about how we got here. What should an artist do, in today’s realm, to manage a career in the digital age? Attorney Steve Gordon‘s book, The Future of the Music Business: How to Succeed with the New Digital Technologies, above top, is designed as a guide for the artist / entrepreneur who wants to take control of their career. It

provides a legal and business roadmap to artists, music industry professionals, entrepreneurs and attorneys. It focuses on the rules pertaining to the music business and the new digital music industry, how artists and entrepreneurs can use the new technologies to succeed, new business models, plus interviews with artists and entrepreneurs who are inventing the future of the music business.

You can hear Kot’s, Knopper’s, and Gordon’s ideas by tuning in at 2 pm. If you’re outside of the New York tri-state, check out our stream on the web. If you miss the live show, dig into our archives for up to 90 days after broadcast.



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