As you probably know from my writing, my broadcasting, and certainly from my long-standing relationship with Public Enemy, education and information has always been critical to me. I don’t think that education or information, themselves, liberate. However, I firmly believe that they are the basis of freedom.
That’s why I’m extremely excited to produce and host GrindXDesign, an eight-week tutorial that starts about a week from today, on Wednesday, August 15th. I trust that you will be a part of it.
I’ve been working with my team on this for a while. A large part of that time had to do with me just understanding the concept. Brilliantly executed by social media strategist Lena West, it consists of creating a technology format through which hip-hop industry leaders can connect with, and teach, groups of committed, driven individuals who need the information those luminaries share.
That is what I hope to create for artists, through knowledge. The business of music is an amazing, fearsome world. It has produced some of humanity’s most powerful art. But, for many, it has also functioned as a cesspool of exploitation, usually those who merely wanted to get on stage, as fast as possible, and sing, dance, or rap.
That has got to end. As my friend and mentor Chuck D has often noted, even the term music business is over 60% the word “business.” That is, it’s mostly business.
Hip-hop artists may suffer most from the lack of this information. If we’re going to save hip-hop, that, too, has to change. If hip-hop is going to be preserved as a cultural and social system—if such a thing is possible—people who are concerned about its survival are going to have to commit to performing strong acts.
That is the definition of leading by example. We need more of it in our culture, one built by many, many hands. I’ve put mine in, and, if God gives me life and strength, this is only the beginning.
I’ve officially opened registration at GrindXDesign.com. Grab your seat. Take no prisoners.